Growing multiscreen viewing trend opens up new opportunities for pay-TV providers

A new report from Pyramid Research has found that as the consumer demand for OTT services increases, pay-TV providers are being forced to adapt and evolve their business proposition to provide multiscreen models to better satisfy their growing customer base. Such huge changes present massive opportunities for the pay-TV industry to introduce multiscreen business models, increase customer loyalty and generate higher revenues.

We’ve already seen significant second screen growth. Last year’s sporting summer provided the perfect opportunity for consumers to get to grips with their new multiscreen TV options to keep up to date with the latest scores and results.

The UK also saw social media conversations rocket during popular programmes such as the X Factor, Britain’s Got Talent, and of course, the Olympics, as consumers shared their thoughts on what they were witnessing on TV with their peers. Demonstrating this, a staggering 150 million tweets were posted during London 2012, making last summer’s games the very first social Olympics. This growing trend has brought with it an influx of companion apps being introduced to the market, such as our very own ANT Galio Move. Apps like this extend the TV experience, allowing consumers to interact with their favourite TV shows, follow relevant hashtags on Twitter and discuss their views with friends online, all from a second screen.

Consumers are getting increasingly comfortable using multiple screens and interacting directly with the programmes that they’re watching, and the pay-TV industry is no different. Consumers now want to watch video services on multiple screens, and as a result, pay-TV providers must now evolve to meet their customer bases’ changing requirements. Launching OTT-like video services enables pay-TV providers to extend their reach to a new wave of customers. It’s an exciting time for the industry, with huge opportunities to create new, additional, revenue streams for those prepared to respond to changing consumer viewing behaviour.

What we watch shapes how we watch

Data released by Twitter recently has shown how the type of content we are watching can impact our second screen social media activity. For example, if people are watching a gripping drama like Homeland, they are far less likely to tweet at the same time. On the flip side, if it’s a light entertainment show like X Factor, people will consistently tweet throughout the show with peaks in Twitter activity directly linked to specific contestant performances. Meanwhile investigative shows like Panorama stimulate prolonged Twitter activity with viewers discussing it during the show but also after it has finished.

The report is targeted at advertisers however it also contains valuable information for the wider TV industry; consumers no longer just passively watch TV, Twitter adds a new dimension to the viewing experience. We are likely to see more TV shows actively encouraging viewers to go online whilst the show is on.

Broadcasters already trail hashtags before shows, but this is just the start. They are now using Twitter to evaluate the performance of shows, and it will be fascinating to see how this data is used and impacts programming and additional, associated content in the future.

Twitter spikes demonstrate links between TV and social media

After a year of sport which saw the Olympics come to the UK, a Brit win a tennis major,  Chelsea win the European Champions League and a Briton claim cycling’s Yellow Jersey Twitter has revealed that seven of the top ten trending stories in 2012 were related to sport.

As the nation was glued to their screens by a compelling year of sport, 2012 also became the year when viewers truly interacted with the content they were witnessing. At one point, fans were tweeting so much while watching a sports event it even impacted the coverage carried by the BBC.

For the connected TV market, 2012 has shown the potential for companion device applications. It’s something we’ve believed in for a long time, and that we’ve continued to develop in our own product range by adding new features such as Twitter integration to ANT Galio Move. New viewing behaviour is driving the development of new TV applications that will enhance the overall experience, which can only be good news for consumers.

Would Twitter be 'poorer' without TV?

Twitter’s sales director, Bruce Daisely, recently said that Twitter would be “poorer” without TV.  Up to sixty per cent of Twitter users in the UK use it while watching TV, with 40% of peak-time twitter use being related to TV. These figures reinforce the view that social media can coexist with TV and add value to it.  Mr. Daisley is right to say that Twitter complements TV, rather than competes with it, but his claim that Twitter has become an EPG is a little far-fetched.  While Twitter may be good at spreading word-of-mouth recommendations about certain shows, this is very different to the social media network actually acting as an EPG.

Despite that, there is a point to be made here, and it’s one I’ve made on this blog before: while content is still king, finding the right content is becoming more difficult as the number of channels and sources of media grow. Traditional recommendation engines can only help this to a limited degree, because they are typically designed to cope with the viewing habits of one individual and not a household of people with different tastes and demographics.

Social media services like Twitter offer the potential to give real-time recommendations from a group of people that you trust, although there are still limitations to this: of the people in your Twitter feed, how many do you really care about in terms of their TV-watching habits? There are ways of addressing this by having circles of friends, in the way that Google+ does, but the current social media services don’t really handle this well.  There is potential here, but that potential hasn’t been realised yet.

It’s Official: Sport is Social

The British public is embracing second screening as part of their everyday viewing habits. According to Sky, 75% of people now watch TV with a second connected device in hand. During the Olympics, over 150 million tweets were posted, making it one of the most talked-about events ever on Twitter. It confirms that big sporting events trail only breaking national news for stimulating social networking.

Now, social networking sites are not only being used to discuss programming, but to choose what to watch too. 24% of 18 to 24 year-olds use Facebook and 9% use Twitter to find something to watch on TV. Remarkably, over one in ten of us are now turning on TVs because of what we’ve seen on social media.

According to Broadband TV News, BBC’s iPlayer received a record 196 million views over the Olympics, with almost a fifth coming from mobile and tablet devices. This, along with the Ryder Cup, has given sport 30% of the online viewing market.

Sport is reacting to this too. The Ultimate Fighting Championship (UFC) is the world’s fastest growing sport, and this could well be down to social media and second screening. For example, Head of UFC’s parent company, Dana White, has over 2.2 million followers, and before the main fight, on pay-per-view, supporting events are shown live on Facebook. Sport has always engendered debate, something which second screening and social media can only help to grow. In the weird and wacky world of professional wrestling, WWE recently acquired social networking site Tout, and now regularly uses content from Tout in its broadcast programming.

All of this means sports fans and content providers are using multiple platforms to source, consume, and enjoy more entertainment at once. In this regard, sports content is ahead of the market, but it will surely only be a matter of time before other content providers start to integrate further in this way.

ANT wins at ConnectedWorld.TV Awards

Last night at the ConnectedWorld.TV Awards we collected the prize for the best native app for a portable device for ANT Galio Move. The awards ceremony took place at IBC 2012 and was hosted by Spencer Kelly (middle), presenter of BBC Click. It was great to see the product recognised by the industry as one of the leading applications on the market.

ANT Galio Move was launched at IBC 2011 and allows consumers to stream live and recorded TV to tablets and smartphones anywhere in the home. You can view the device in action on ANT’s YouTube Channel.

The award has come as we have been demonstrating the latest social media functionality of ANT Galio Move at this year’s IBC. We’ve had excellent feedback from visitors who have had a hands-on demonstration of the new features. 

ANT Galio Move now enables viewers to update Facebook or Twitter while they watch TV content on the companion device, or access additional related associated content on Wikipedia, YouTube or iTunes. It’s this interaction with the content, and being able to engage with what you are watching, that has hit the right note at IBC this year.

With these new features added, we’re already looking forward to innovating further as the fast moving second screen market continues to gain momentum.

Socialising at IBC 2012

IBC 2012 marks a year since the launch of our unique multiscreen TV app, ANT Galio Move. Over the last 12 months the app has continued to evolve as connected devices have presented a massive opportunity for the TV industry. With the foundations of the connected home in place, it’s clear that consumers want to be able to interact across multiple devices. Now with the ANT Galio Move app, viewers can access Facebook and Twitter on the same screen as their favourite TV shows.

ANT Galio Move was developed to meet the growing demand for the multiscreen viewing experience. It enables viewers to watch both live and recorded TV on tablets and smartphones anywhere in the home. People can watch either the same or different TV shows without interrupting the main TV screen. The app ‘talks’ to the TV or STB over a Wi-Fi connection, any tablet or smartphone device can also act as a remote control. So viewers are also able to manage recordings and access programme information.

Now viewers can update Facebook or Twitter whilst they watch TV content on the same screen. Not only this, but because the app analyses programme metadata it can also provide links to additional associated online content. ANT Galio Move can provide links to Wikipedia for additional programme and actor information, movie trailers on YouTube, or a soundtrack on iTunes. It can even suggest the right hashtags for the viewer to follow on Twitter.


We’ll be at IBC until the end of the show so pop our stand 4.C98 in Hall number 4 to see ANT Galio Move in action. Or you can view a video demonstration of the new features below.

Twitter and TV

Twitter’s chief executive has spoken recently about its value for live TV shows, hinting that this may result in a tie-up with some TV advertisers. The theory is that tools such as Twitter enhance the experience of watching certain kinds of TV shows live, particularly sports events, by enabling people to communicate with their friends while they’re watching the show. While this may be the case, is it enough to make any tie-up with TV advertisers worthwhile?

Like many other people I’m often tinkering with my laptop while I’m watching TV – but I’m probably doing that during ad breaks when I’m less interested in what’s on the screen. I expect many other people do the same. People may interact with their friends using Twitter, Facebook, or instant messaging during TV shows, but the reality is that while they’re doing this, they’ve taken their eyes off the TV screen and are busy using another device. From the point of view of the advertisers, is this really very different from people watching the ads on fast-forward? If nothing else, they’re still looking at the TV when they’re fast-forwarding through the ads and may actually be paying more attention than otherwise.

The social aspects of watching TV shouldn’t be underestimated – just look at the number of people who watch sports events on TV at bars and pubs – but there’s no guarantee that a social media service can tap into this in a way that helps the advertisers.

Twitter on TV

Orange announced earlier this week that it has struck a deal with Twitter to enable users to send messages direct from their TV’s. As a consumer it’s great to see new applications being added to a TV service to enrich the offering.

On screen chat is a use-case that we’ve supported at ANT for some time, in March 2008 we demonstrated a new concept called ‘Footie Friends’ at the IPTV World Forum, which also used a Twitter style application. This enabled viewers to chat to each other both on screen and via mobile while watching football on their TV’s.

I expect to see further social networking applications appearing on our TV screens as the industry experiments further. I’m keen to see how this can be tied to the content that’s being viewed such as the X-Factor. This has proved a popular topic in social media forums providing a great opportunity for broadcasters.

Giving IPTV the X factor

This series of the X Factor has generated a huge buzz online. Facebook launched an app for each finalist, whilst Twitter enables users to add a ribbon to their profile to show their support for their favourite finalist.

ITV has been busy too, launching a dedicated website to aggregate the show’s content, such as photos, videos and comments about each performer. However, much of the progress to combine the online buzz with the TV programme has been focused on tapping into people that tune into their favourite programmes via the web.

The question is, when will broadcasters bring social media to the TV screen? The technology is already in place. IPTV can facilitate Twitter conversations into live programmes via OTT widgets, which would allow viewers to have conversations and interact with each other.

One concern about hosting online content through the TV is the effect public conversations could have on the brand. If this move is to happen, broadcasters will need to be careful how they publish viewer comments and what filters if any, they put in place.

Whilst the industry debates how to make this a reality, can we now put rest to the claim that watching TV isn’t sociable?

Channel4 Skins on Messenger

As Skins' second series makes a start on Thursday, C4 has launched a new messenger service (in partnership with Microsoft MSN Messenger) that enables a chat based TV viewing experience. According to its website the series will be supported by soundtracks, diaries, and extras in real time.

Although the technology behind it is nothing new, Instant Messaging coupled with interactive streaming is an interesting move from C4 in an attempt to take the series across multiple platforms in real time. It’s a smart move to embrace the twitter style community that I’ve talked about in the past that watches TV and chats at the same time online. How long before this all takes place on the same screen though, as we showed at the IPTV World Forum last March, the technology is ready…

Twitter is a hit in the UK

Internet research company, Hitwise, reported that Twitter is one of the fastest growing web sites in the UK, with traffic rising tenfold in the past 12 months.

What started as a very dense community site around micro-conversations has had a 974 per cent traffic increase in the UK last year alone. This astonishing fast growth was said to be augmented by a number of global catastrophic events including Mumbai bombing incident and the Hudson airplane crash, during which active users of the site ushered in to provide real-time eye witness updates. In addition, Twitter has attracted a number of global celebrities like Barack Obama and Britney Spears, as well as popular TV personalities including Stephen Fry and Jonathan Ross.

Webuser has a pretty decent list for all celebrity users here, if you’d like to join the microverse.