Thursday, 20 December 2012

Twitter spikes demonstrate links between TV and social media

After a year of sport which saw the Olympics come to the UK, a Brit win a tennis major,  Chelsea win the European Champions League and a Briton claim cycling’s Yellow Jersey Twitter has revealed that seven of the top ten trending stories in 2012 were related to sport.

As the nation was glued to their screens by a compelling year of sport, 2012 also became the year when viewers truly interacted with the content they were witnessing. At one point, fans were tweeting so much while watching a sports event it even impacted the coverage carried by the BBC.

For the connected TV market, 2012 has shown the potential for companion device applications. It’s something we’ve believed in for a long time, and that we’ve continued to develop in our own product range by adding new features such as Twitter integration to ANT Galio Move. New viewing behaviour is driving the development of new TV applications that will enhance the overall experience, which can only be good news for consumers.

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