Thursday, 19 November 2009

Twitter on TV

Orange announced earlier this week that it has struck a deal with Twitter to enable users to send messages direct from their TV’s. As a consumer it’s great to see new applications being added to a TV service to enrich the offering.

On screen chat is a use-case that we’ve supported at ANT for some time, in March 2008 we demonstrated a new concept called ‘Footie Friends’ at the IPTV World Forum, which also used a Twitter style application. This enabled viewers to chat to each other both on screen and via mobile while watching football on their TV’s.

I expect to see further social networking applications appearing on our TV screens as the industry experiments further. I’m keen to see how this can be tied to the content that’s being viewed such as the X-Factor. This has proved a popular topic in social media forums providing a great opportunity for broadcasters.

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