Tuesday, 27 January 2009

Channel4 Skins on Messenger

As Skins' second series makes a start on Thursday, C4 has launched a new messenger service (in partnership with Microsoft MSN Messenger) that enables a chat based TV viewing experience. According to its website the series will be supported by soundtracks, diaries, and extras in real time.

Although the technology behind it is nothing new, Instant Messaging coupled with interactive streaming is an interesting move from C4 in an attempt to take the series across multiple platforms in real time. It’s a smart move to embrace the twitter style community that I’ve talked about in the past that watches TV and chats at the same time online. How long before this all takes place on the same screen though, as we showed at the IPTV World Forum last March, the technology is ready…

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