Thursday, 21 April 2011

Over-the-Top a hit for all ages

Over-the-top (OTT) delivery is becoming increasingly popular for watching video content across a broadening range of connected devices. A survey carried out by Accenture shows that a growing number of consumers are choosing to watch video content over-the-top, on their TVs, smart-phones as well as PCs.

And it seems that viewers of all ages are increasingly accessing on-demand OTT content. It isn’t just the younger viewers who are driving this trend. The survey showed that 82% of participants aged 35-44 and 64% of participants over the age of 65 are also accessing OTT content.

Broadcasters and operators need to look to find ways to deliver the next generation of TV content, that will enable the viewer to engage and interact with the programmes they watch, not just on the TV but across other devices as well. Consumers are looking for a unified viewing experience across their connected devices.

TV Web surfing

Another interesting statistic from the report was consumers’ desire for Web browsing on the TV, just 14% wish to use this feature – an opinion we’ve supported many times in the past. Web services must be tailored for the TV viewing experience.

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