Monday, 18 April 2011

IP&TV World Forum 2011

IP&TV World Forum has been and gone again. As usual I spent some time at the show catching up on what’s new. It seems to be a year of consolidation for the industry: most of what I saw was more polished versions of products or demos that I had already seen. This isn’t a bad thing, in fact, it signals a positive shift in the industry.

In my experience, this kind of consolidation tends to indicate a move from “technology push” to “product pull” – shifting from a set of technologies looking for a problem to solve to an industry that has become more consumer-focused, concentrating on delivering products that customers really want. This is a sign of growing maturity in the market, and given the growth in connected TV services and over-the-top services marks an important step towards the mainstream for both.

HbbTV and iPlayer were well-represented at this year’s show, and these really demonstrate the two trends that we’re seeing here at ANT. The uptake of HbbTV as a standard solution for web-based TV services, and the spread of iPlayer as a service that is hugely popular with consumers, could indicate a turning point for the IPTV industry.

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