Thursday, 28 April 2011

TV viewers have their say – social media and the Royal Wedding

Everybody’s talking about it, so it seemed like we couldn’t really avoid a mention of tomorrow’s Royal Wedding on our blog. With the nation gearing up to tune in to the nuptials of Kate and Will, how we’re all going to get in on the action has been a hot topic for discussion. Social media is set to transform the viewing experience, with a Facebook page and a YouTube channel giving well-wishers the chance to ‘watch and react’, post messages, and even upload their own videos.

When Charles married Diana in 1981, it’s estimated that more than 750 million people tuned in worldwide. So with today’s technology, and the huge amount of investment from broadcasters to give the public as much access as possible to the celebrations, it’s anyone’s guess as to how many people will be watching tomorrow. But what’s really going to set this viewing experience apart is the opportunity for people to get involved from the comfort of their living rooms. It’s a little bit of TV history in the making.

With our TV’s becoming digital entertainment hubs, and an increasing number of services converging from the web to our television screen, tuning in to an event like this is no longer a case of sitting back and absorbing. The rise of the connected television, providing users with access to more traditional ‘web’ applications like YouTube and Flickr and greater engagement with the content they watch, has transformed the TV experience from passive, to interactive. With TV innovation evolving at an exciting pace in an increasingly connected world, we wonder what we’ll be able to do from our TV’s at the next Royal Wedding!

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