Hybrid TV services on the rise in US

According to a piece of research by IMS nearly 55 per cent of all TV households in the US will have access to internet video by the end of 2010 and 25 per cent of these households will be capable of hosting internet video on the TV set.

As IMS Research consumer electronics analyst, Rebecca Kurlak points out, the games consoles are already addressing the internet video market with gamer demographics well suited to experimenting with new services such as Sky Player for the xbox.

Away from the games consoles, Connected TV’s have the opportunity to aggregate digital media from around the home into one device accessed via a portal. As the amount of content available increases, only a poor user experience can limit mainstream adoption by consumers.