Thursday, 17 December 2009

Screen your calls

Verizon has launched a Caller ID application for the TV. The application which will be available on the FiOS TV platform enables TV viewers to see who is calling them in an information box in the corner of their screen. The information appears for several seconds allowing viewers to decide whether or not they want to pause the TV program and answer the call.

Caller ID is being implemented by an increasing number of operators and represents an opportunity to add value to an existing service in a competitive marketplace. It’s also another example of next generation widgets and applications being aimed at a TV audience.

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