Friday, 29 May 2009

Real Football on my Xbox 360?

There was an interesting partnership announced yesterday between SKY and Xbox 360. The two are working together to deliver on-demand and live programmes to consumers in Britain and Ireland via their games consoles. It’s another example of broadening the services available on today’s games consoles and builds on the web browsing capabilities that we’ve already seen from the leading players.

This latest development makes excellent use of the broadband connection, I particularly like the tie in with the Xbox live interactive service which Screen Digest believes now has over 2 million active users in the UK. So in addition to spending hours trying to take Cambridge United to the Premiership on Fifa 2009 I’ll soon be able to watch the real thing on my Xbox 360 too!

Full story here.

No comments: