Bringing UGC content to TV

Current TV is a content sharing and aggregating site that is making a brave effort in bringing in amateur web content to the mass TV audience. Just last week, it launched a brand new programme called Webmash, an all round entertainment programme that beams the weirdest news, the funniest videos and other unmissable web gems onto your screens.


It may not be in everyone’s taste to watch yet another “Harry Hill’s TV Burp” type of content, but the programme makers at Current TV seem to invest quite a bit of time rifling through the internet and cramming the best bits into a thirty minute entertainment show.

What I like about the idea is that unlike traditional TV shows the content is 100% user generated, meaning the cost is almost next to none. Who knows, programmes like this could become a perfect watershed lull breaker before we settle down in front of our TV screens for mainstream favourites like TopGear and the Apprentice.

Webmash airs at 8pm, Monday to Thursday on Current TV, which is available on Sky 183 and Virgin Media 155.