Tesco hopes you won’t blink and miss the deals

British retailer Tesco has announced that it is to make its range of online films and TV programmes available to its Tesco Clubcard holders free of charge. Tesco bought 80% of Blinkbox in 2011 and will use the streaming service to reward customer loyalty. By uniting Blinkbox with its estimated 15 million Clubcard holders, Tesco is hoping to expand the current two million users of Blinkbox. Dubbed Clubcard TV, the new offer will provide access to family movies including Care Bears, Batman and Superman.

Tesco will have watched with interest as recent viewing figures revealed that House of Cards, the series streamed exclusively on Netflix, was the most watched content online over the Super Bowl weekend. Netflix is clearly gaining traction by making an entire series available exclusively all at once.