Wednesday, 6 March 2013

Making the most of exclusive premium content

Already in 2013 we are seeing premium online services providers exploring new ways to differentiate their services. If 2012 was all about VoD providers such as LoveFilm and Netflix striving to get viewers connected across an increasing number of devices, then 2013 is about the battle for exclusive content and how best to exploit it.

Netflix has exclusively made an entire new series available to its subscribers featuring Kevin Spacey whilst LoveFilm has agreed a deal to stream 11 original children's and comedy TV test pilots produced by the studios of its parent company, Amazon.

Netflix has come a long way in its first year in the UK, and by making a new series exclusively available all at once, it is changing the way that consumers consume content. Are the days of waiting a week for the next episode of our favourite drama coming to an end?

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