Tuesday, 29 March 2011

What does iPad 2 mean for the future of multiscreen TV?

The iPad 2 is now available to buy, providing consumers with new features such as front and rear facing cameras, faster internet browsing and access to Apple’s famous appstore. But what impact will it have on the way we watch TV?

The rise of tablet devices is changing the way we consume content and could potentially have a huge impact on the future of TV. By providing broadcasters and advertisers with a new platform for exciting new TV services, content will no longer be confined to the TV screen. As the latest piece in the connected home puzzle, tablets are part of a chain of connectivity leading to the convergence of media content and interactive services. So content we would once associate with the web, is now appearing on our TV screens and vice versa.

Content providers need to look to deliver these interactive services across multiple devices. If consumers can download interactive TV content to a device such as an iPad, they can engage with exciting interactive TV services as they are broadcast in real time, without interrupting their viewing experience. The challenge is to deliver a consistent user experience across these platforms, whether the viewer is watching broadcast content on the TV or on the move with an iPad.

1 comment:

building estimating software said...

iPad 2 can change the ways how we watch TV soon.For one reason,faster Wi-Fi connection of iPad 2 makes watching TV live streaming directly become more easily.Besides,the AirPlay technology plus the Apple TV allow the dream to watch web contents on a bigger screen coming true.