Sky has announced its commitment to using targeted advertising to give viewers a more personalised marketing experience when watching TV. With Sky AdSmart, viewers will give permission for Sky to take customer information such as postcode, age and viewing packages to divide viewers into segments, meaning they get the content most relevant to them.
Consumers are increasingly comfortable in personalising their viewing experience with the use of on-demand content. The advertising proposition is also evolving and remains an important part of this personalised TV experience.
Personal TV is the next TV - ANT’s CEO, Simon Woodward discusses this topic further in the video below:
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
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Monday, 21 March 2011
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