Monday, 21 March 2011

TV viewers want more personalised content

Sky has announced its commitment to using targeted advertising to give viewers a more personalised marketing experience when watching TV. With Sky AdSmart, viewers will give permission for Sky to take customer information such as postcode, age and viewing packages to divide viewers into segments, meaning they get the content most relevant to them.

Consumers are increasingly comfortable in personalising their viewing experience with the use of on-demand content. The advertising proposition is also evolving and remains an important part of this personalised TV experience.

Personal TV is the next TV - ANT’s CEO, Simon Woodward discusses this topic further in the video below:

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