Friday, 24 September 2010

Digital killed the video star

The Institute of Engineering and Technology announced the results of a new survey today, which indicates that vinyl, film and video tape are in decline, as British households become dedicated to digital.

We don’t think that the death of vinyl, film and video tape is something that should be wept. A new and exciting entertainment era is emerging, with television at the heart. The TV is no longer just a box in the living room that plays out programmes dictated by the broadcaster. Today’s TV experience is an opportunity to interact with an explosion of content created for the digital world. Viewers can shape their own viewing experience – whether through video-on-demand and catch up TV services, red-button features or unseen DVD style extras such as behind the scenes footage.

The traditional passive experience of TV viewing is evolving to an interactive experience, with an increasing number of online applications converging onto our TV sets and the inclusion of services such as the BBC iPlayer and Sky Player. The combination of traditional broadcast viewing mixed with new on-demand web based TV services means the possibilities for consumers are endless. What would you like to see on your TV Set-top box or iDTV?

1 comment:

Dave said...

VOD would be high on my list so I can stream a film at a minutes notice