Two screen viewing

The NBA Digital (National Basketball Association) has launched a new two screen approach for viewing live games. Viewers watching live NBA games on their TV will also be able to access live data on their PC’s in the style of a press room where they’ll have real time access to player and team statistics. There are some nice touches including being able to personalise the homepage so you’re favorite teams stats appear every time you log on; and access to an instant messaging chat room.

You can see a demo of the application here: http://www.nba.com/tvc/info.html .

NBA refers to some Nielson Media Research that found that 57 per cent of Americans, with access to the internet at home, use the TV and internet simultaneously. 27.9 per cent of the time online is spent simultaneously watching TV so this move is a good response to consumer behavior.

I can’t help thinking they’re missing a trick though, shouldn’t this all be done via the TV? This is exactly the type of application that can enhance a viewing experience, delivered via a widget on the TV screen.