Tuesday, 17 November 2009

Sky moves into the mobile market

Following the recent launch of Sky Player for the Xbox, BSKYB has also been busy targeting the mobile market with the launch of the Sky Mobile TV service. The app is available on both the iPhone and the iPod Touch and will allow users to stream live TV through a wifi connection.

Sky says there has been 2 million downloads to date, so the service is proving to be popular. So far they have targeted live events with a selection of news and sports channels available. Will this open the way for further mobile TV apps?

It will be interesting to see what the long term impact of this service will be on SKY’s traditional subscription model and if the new service will drive new subscribers to Sky or will current customers opt for the cheaper Mobile TV subscription instead?

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