The results are in. England not only lost to the Ukraine, but the match didn’t attract its expected viewing figures. Although, Kentaro and Perform (the two businesses involved in the project) have not given detailed viewing figures, they have stated that the match attracted less than half a million. Less than half the capacity it had reserved. Not surprising really given that England fans were not captured by the move away from the TV to the web.
On the plus side, the infrastructure stood up to the test relatively well. Virgin reported a 10% increase in traffic on the same time for the previous week, which caused no problems apparently. But, it is the idea of watching the big match on the PC that fans struggled with.
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