If you want to watch Fabio Capello’s team take on Ukraine, you’ll have to stay away from the pub and go online. After the collapse of Setanta, the UK rights have been purchased by digital media company Perform. It’s not necessarily a surprising move in an age where the UK audience is familiar with catching up on programmes using iPlayer. However, it hasn’t been well received by the majority of football fans.
The subscription will be limited to one million streams, which in viewing numbers will equate to around 2.5 Million. However, I’ll be surprised if they reach that limit. There are of course some interesting partnerships being explored here, Odeon will be showing the match in some of its Cinema’s for example.
As for the match itself, well it’s not that important given that England have already qualified for next year’s World Cup. No surprise then that BBC, ITV, SKY or Five didn’t break the bank to get the rights for this one.
For me the TV is still holds the crown as the most powerful medium when it comes to mass viewing but as we move towards web and TV harmonization will the TV remain the platform of choice for consumers?