Monday, 13 July 2009

BBC attracts record number of interactive viewers

A record number of people have tuned in to watch coverage of this year’s Glastonbury festival according to ITVT. Live streams, coverage highlights and catch up coverage have all been available on demand through the festival’s website and the BBC interactive red button service, which apparently attracted 6.1 million viewers.

Great job by the BBC to maximise the content they have available to them, we saw equally impressive coverage of Wimbledon on the red button. We’ve seen this for a number of music and sporting events now, what’s next?

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