‘Super simplicity’ will rein the Connected Homes

Interesting research emerged from Ericsson ConsumerLab last week on the future of connected TV. The report titled ‘IPTV and the Connected Home' examines digital content consumption in the home and found that there’s growing consumer interest in IPTV services.

Although the research talks about some of the evident trends in the consumption of connected TV, I found the following tidbits worth digesting:

• One third (33%) of the internet population in the UK are interested in creating ‘connected home’ environments, but the early adopters are still having to rely on DIY solutions to create home entertainment systems

• 64% of UK consumers would like to have wireless connectivity between all digital media devices to facilitate the quick and easy sharing of digital content

• Over half of UK consumers would like greater freedom and flexibility to access digital content from any device, from anywhere, combined with wireless connectivity between all digital content devices

• The operators need to deliver 'super simplicity' in order to drive mass-market take-up of advanced IPTV-based and connected home functionality

There’s no doubt that the demand for advanced TV and connected features are shifting from early adopters to a much wider user base. However, as the research rightly suggests, TV viewers are increasingly expecting connected TV through a simple and seamless delivery platform. However, simplicity shouldn’t get in the way of innovation. In fact, both should go hand in hand when implementing IPTV services.