Although the research talks about some of the evident trends in the consumption of connected TV, I found the following tidbits worth digesting:
- One third (33%) of the internet population in the UK are interested in creating ‘connected home’ environments, but the early adopters are still having to rely on DIY solutions to create home entertainment systems
- 64% of UK consumers would like to have wireless connectivity between all digital media devices to facilitate the quick and easy sharing of digital content
- Over half of UK consumers would like greater freedom and flexibility to access digital content from any device, from anywhere, combined with wireless connectivity between all digital content devices
- The operators need to deliver 'super simplicity' in order to drive mass-market take-up of advanced IPTV-based and connected home functionality
There’s no doubt that the demand for advanced TV and connected features are shifting from early adopters to a much wider user base. However, as the research rightly suggests, TV viewers are increasingly expecting connected TV through a simple and seamless delivery platform. However, simplicity shouldn’t get in the way of innovation. In fact, both should go hand in hand when implementing IPTV services.