Friday 27 March 2009

IPTV World Forum - Day 2

The show picked up on Thursday, with evidently more visitors passing by our stand than on Wednesday. Whilst, I didn’t get as much of a chance to walk around yesterday, here’s my take on what was sparking the interest in my industry discussions.

With the general tone of discussions swayed towards the development of open IPTV standards, both operators and manufactures were showing great interest in the sharing of practical specifications on IPTV standards and the development of commercially viable IPTV models. Much of the questions thrown my way were around our open developer platform, the ANT Academy. And, on stand we had firm interest from a several new companies interested in joining the platform to help shape their propositions.

What’s more, our Amazon TV shopping application demo was drawing in the attention on stand. A great example of a practical way to implement and monetise third party content on an IPTV platform, visitors were intrigued by the search capability, which provoked discussions around consumers’ expectations.

All in all, it was nice to see some traction building up for the IPTV industry and it seems the whole eco-system is shaping up nicely for the industry.

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