The Medienwoche Berlin-Brandenburg media event in August/September is to take an in-depth look at the state of mobile TV in
Mobile TV has been the ‘next big thing’ for a while now without ever really taking off outside of the Asia-Pacific region. Why is this? Is it cultural differences, or just a question of the content and/or technology not being of sufficient quality yet?
Whatever the reason, the situation is expected to change over the next 12 – 18 months.
Our prediction is that within a few years mobile TV will be as common as texting is now, providing operators can get their pricing strategy right. With the European Commission this week calling for a standard for mobile TV it may not be long before the small screen becomes the mainstream.