Simon Woodward, CEO of ANT Software Limited, comments:
"Alcatel-Lucent is forecasting very high, but that shouldn’t detract from the fact that, yes, the market is growing, and fast. There’s been continuous hype over subscriber numbers over the past few years and expectations have been high, but today the technology has reached maturity. Operators who were the first to innovate in IPTV are starting to see the benefits from their early investments as they start to compete heavily with their triple and quadruple play offerings.
“Europe outstrips the rest of the world in the uptake of IPTV – particular hot spots are France, Spain and Italy. For example, France Telecom is spearheading change with its successful mass-market deployment.
“In the past, operators were reluctant to invest heavily in IPTV following high profile delays in rolling out new services. However, the industry is now moving beyond that and service providers are generating real revenues and reducing customer churn through IPTV.
“The next round of innovation will be through sophisticated applications aimed at drawing in consumers. It’s these applications which can set IPTV apart from other broadcast mediums – whether it’s the ability to IM whilst watching the football or sharing a pictures and music with friends. There are endless applications which can be enabled through IPTV – only your imagination can hold you back.”