Spotify moves into connected TV world with Samsung deal

Samsung announced recently that the Spotify music streaming service is now available on their smart TVs.  While Spotify already has a strong presence in the PC, tablet and smartphone markets, this is its first foray into the TV world.  So what does this mean for Spotify and for Samsung?

Both brands are very strong in their respective areas, but it’s unlikely that Spotify on its own will help Samsung to sell more TVs.  As part of an overall “connected entertainment” offering, though, Spotify is potentially a strong addition.  Exactly how strong may well depend on Spotify’s business model.

Streaming audio services on TVs are nothing new – US customers have been able to enjoy the Pandora streaming service on their TVs and set-top boxes for a couple of years already.  Given this, how will Spotify help Samsung? The most obvious answer is that Pandora is only available in the USA, so customers in Europe and elsewhere can’t use it.  Another reason is that Spotify lets you build your own playlists and select exactly which tracks to play. It seems like Spotify should have a major advantage.

As with other services that move to the TV, though, Spotify will face a challenge in building a user interface that works well on a TV screen with a TV remote.  They seem to have been successful with this on Samsung devices, but if Spotify is to become available on other TVs and set-top boxes then a lot of care needs to be taken to minimise the amount of effort needed to support a consistent user interface on many different platforms.  As services like iPlayer have found, this can be a huge challenge given the current level of market fragmentation.

The second challenge will be the business model for Spotify on connected TVs.  While the (ad-supported) PC version is free, the TV version costs £10 per month - the same price as the mobile version.  The question is therefore; how many people will be willing to pay the extra £10 a month to access this service on their TV, when other entertainment services are available for free?

Moving the EPG to the companion device, a natural evolution

One new development that was commonplace at IBC this year is the use of companion devices such as an iPad or smartphone for navigating the EPG. Over the last year there have been lots of demos of these services, but now it’s becoming a commercial reality. ANT Galio Move, the companion device offering from ANT, is available to consumers today under the View21 brand in the UK and recently won an award at the ConnectedWorld.tv awards for its approach to using a second screen.

This isn’t just a “we won an award” blog entry, though.  What I really want to talk about is how this kind of app has changed my use of the EPG.  

Moving the EPG off the main screen on to a second screen does more than just give me a better way of navigating around a grid-based guide. It changes how the guide gets used as a browsing tool and a content discovery mechanism, and affects the whole dynamic of watching TV. Many tablet owners are already used to multi-tasking while watching TV, and having the EPG on a companion device means that browsing the guide simply becomes another part of that multi-tasking.  Most importantly, it means that it’s not interrupting other people’s TV viewing.

Having the guide on a companion device, with its own connection to the Internet and a richer interaction model also opens up new possibilities for what the guide looks like.  Imagine “zooming in” on a programme to find out more about it, as if the detailed information about the programme is just another part of the main guide grid.  Imagine having that tied in to a recommendation engine, or personal recommendations from friends via Twitter that suggest programmes you’d like.  Imagine having it integrated with catch-up TV services, or VoD services, or the iTunes store so that you can buy the movie or TV series to keep.

With the rich metadata that is now available, the combination of advanced TV services and a companion device with an easy-to-use user interface means that are we now in a position to make the best use of that new data to improve our EPG and help us to more easily find what we want to watch.

What can we learn from in-game browsers?

I read an excellent article on Gamespot comparing the latest web browser technology for gamers where the browser is used as a secondary application during gameplay.

Developers have been working closely with the gaming community for some time, building promising new features that allow gamers to browse the web during a game play. Some in-game browsers (the likes of X-Fire and Steam) are still very much like standard web browsers in terms of their usability and functionality.

On the other hand, game developers GotGame have built a more innovative solution called Rogue. The quirk of it is that it allows gamers to switch to web browsing instantly and continue to engage in the game whilst users browse the web semi-transparently. It’s an impressive development that’s worth exploring.

Take a look at how it works.



The approach that Rogue have adopted demonstrates that web browsing should be built to compliment and enhance the user experience when being used in a less traditional way, something we’re also aware of when delivering web based services to the TV.

Mozilla is to overhaul browser design

Mozilla's usability engineers are considering a complete redesign of the look and feel of Firefox as the browser slowly moves to become a complete operating systems. The most radical proposals could replace browser tabs with an interface that looks more like iTunes or a windows-based desktop.

Another idea that Mozilla are playing with is natural language searching. You can see the mockup here and in below video.


Taskfox Prototype from Aza Raskin on Vimeo.

Microsoft barking up wrong tree for TV advertising

Microsoft has applied for a patent that it plans to use to help TV advertisers provide more targeted adverts by placing a camera that sits on top of a TV. It would be able to detect the presence of a person and maybe even identify them.

There’s no doubt that TV needs to look at its advertising model very seriously, as the way in which people consume television is changing rapidly. But we’re not convinced that people would welcome the presence of a camera like this in their homes.

However, we do support moves to look at alternative revenue streams within TV advertising. One option is using the user interface, or menu, to host advertisements. However people consume TV – via mobile, downloaded from the internet, pre-recorded using Sky Plus or an equivalent system, or the plain old fashioned front room / sofa way – there will always be a menu used to navigate through the choices. As TV schedules get more personalised, it stands to reason that menus will do so as well, so what is there to prevent targeted advertising around those menus?

ANT Software at IBC 2007

ANT will be showcasing its next generation solution for the delivery of digital content, ANT Galio Client, at IBC 2007.

Operators are continuing to compete on the quality of their service and the user interface is at the heart of the viewers’ experience. The ability for operators to add new, exciting applications combined with the flexibility to personalise services can give a significant edge – providing it is done quickly and easily. No solution is more adaptable or better geared to the consumer than ANT Galio Client.

NEW DEMO: Scientific Atlanta demos ANT Galio on Cisco stand 1.471
At IBC 2007, Scientific Atlanta will be demonstrating ANT Galio and showcasing ANT’s industry grade suite of applications. ANT Galio offers unsurpassed delivery, control and presentation of digital media. Building on over fourteen years’ experience in the delivery of digital TV, ANT Galio provides operators with a solution that combines total flexibility with performance and robust control.

User Interfaces developed for ANT Galio achieve speeds comparable to the monolithic fixed applications found in many of today’s digital TV interfaces and are significantly faster than modified internet browsers.