BBC scales back Red Button video ahead of connected TV service

The BBC has recently announced that they’re scaling back their use of “red button” video ahead of a wider deployment of their connected TV service.  Given the success of iPlayer, this isn’t entirely surprising.  The use of broadcast services for delivering alternative video streams is both expensive, because you have to pay for the spectrum to broadcast it, and inherently limited because there are only so many alternative streams that you can carry at any time.

The BBC’s excellent coverage of the Olympics showed the value of alternative streams, by allowing everyone to choose which Olympic events they wanted to watch.  While this is feasible as a one-off for high-profile events such as the Olympics (if you’ve got a satellite or cable subscription that can handle all of the extra channels that are needed), it doesn’t work so well in day-to-day situations because of the limited number of streams that you can carry.  Broadcasters end up having to make a choice of what alternative streams to provide - not only to fit them into the available channels, but also to maximise the use of those channels.

The success of catch-up services on smart TVs has shown that customers will accept streamed video, and services such as the “Tagesschau” service in Germany (which provides news on demand) show the advantages of a connected approach, especially as the adoption of connected TVs grows.  The flexibility of connected TV services offer a big advantage over broadcast-based alternative video streams, and over time users will see real benefits from this through the increased availability of alternative content.

Broadcast content is still king

Digital Spy carried out a survey of 3000 UK consumers this week highlighting that 75 per cent still prefer to watch broadcast content live. With broadcast content still king, what does the future hold for more interactive TV services, such as on-demand content?

Whilst on-demand content is increasing in popularity as it offers viewers the chance to watch what they want when they want, broadcast programmes will always have a place in our living rooms. Viewers will always want to experience and share important events in real time but increasingly, viewers are multitasking whilst watching the TV.

Now, advances in TV technology are giving viewers the opportunity to interact directly with this content using phones, tablets and the TV itself. Social media is already being used by viewers to enhance their viewing experience, and broadcasters are responding to this, with Twitter hashtags becoming more prominent during programmes. There is a real opportunity for the TV industry here. But you can’t just transfer the PC browsing experience to the TV, it’s essential that both broadcast and broadband content are developed together to provide a seamless viewing experience.

By Simon Woodward, CEO of digital TV specialist ANT Software

Onwards and upwards for HbbTV – IBC 2011

Whilst delegates at IBC may be a little less certain than usual of the show’s core theme this year, one thing’s for sure – HbbTV is continuing to attract the attention of the industry as a means of open delivery of combine broadcast / broadband TV services

In addition to the debut of ANT Galio Move which we blogged about yesterday, we’ve also been showing Rovi’s TotalGide, running on the ANT Galio Platform for the first time. Rovi and ANT have joined forces to demonstrate how an HTML version of Rovi TotalGuide, a metadata- and multimedia-rich entertainment discovery solution, can be deployed on HbbTV-compatible CE devices via the ANT Galio platform. The ANT Galio Platform, in combination with Rovi TotalGuide, enables HbbTV users to view extended programming information on TV shows and movies, select channels to view and in future releases, will allow the user to schedule recordings directly to the TV device.

This year we’re also showing a TechnoTrend STB using the ANT Galio HbbTV Platform to deliver a range of German HbbTV services and portal applications.

As with previous years, HbbTV continues to be a popular topic on our stand. ANT is proud to be a founding member of the consortium which has strong support from across the delivery chain. Earlier this week the HbbTV consortium announced that it has now reached 50 members.

If you’re at the show and would like to see our HbbTV demos for yourself, please come and find us in hall 4 (stand 4.C98).