Growing multiscreen viewing trend opens up new opportunities for pay-TV providers

A new report from Pyramid Research has found that as the consumer demand for OTT services increases, pay-TV providers are being forced to adapt and evolve their business proposition to provide multiscreen models to better satisfy their growing customer base. Such huge changes present massive opportunities for the pay-TV industry to introduce multiscreen business models, increase customer loyalty and generate higher revenues.

We’ve already seen significant second screen growth. Last year’s sporting summer provided the perfect opportunity for consumers to get to grips with their new multiscreen TV options to keep up to date with the latest scores and results.

The UK also saw social media conversations rocket during popular programmes such as the X Factor, Britain’s Got Talent, and of course, the Olympics, as consumers shared their thoughts on what they were witnessing on TV with their peers. Demonstrating this, a staggering 150 million tweets were posted during London 2012, making last summer’s games the very first social Olympics. This growing trend has brought with it an influx of companion apps being introduced to the market, such as our very own ANT Galio Move. Apps like this extend the TV experience, allowing consumers to interact with their favourite TV shows, follow relevant hashtags on Twitter and discuss their views with friends online, all from a second screen.

Consumers are getting increasingly comfortable using multiple screens and interacting directly with the programmes that they’re watching, and the pay-TV industry is no different. Consumers now want to watch video services on multiple screens, and as a result, pay-TV providers must now evolve to meet their customer bases’ changing requirements. Launching OTT-like video services enables pay-TV providers to extend their reach to a new wave of customers. It’s an exciting time for the industry, with huge opportunities to create new, additional, revenue streams for those prepared to respond to changing consumer viewing behaviour.

Smart TVs Help TV Overtake PC For Online Video Viewing

A recent study from the NPD group in the US has revealed that the television has now overtaken the PC as the preferred device for viewing over-the-top (OTT) media. The rapid adoption of smart TVs obviously has a large part to play in this, but we’ve also seen that many smart TVs have ease-of-use problems and so the growth in smart TVs alone may not be enough to account for this trend.

Smart TVs have some obvious benefits over the PC for viewing media content – the large screen and the “lean back” user experience are pretty much essential for watching content that’s longer than a few minutes.  As a regular user of iPlayer, I much prefer to use it on the Wii (for those times when the entire family wants to watch something) or on my iPad (for when I’m the only one who wants to watch something) because they’re more convenient and comfortable to use.  While I could connect my laptop to the TV and use that, the difference in resolutions and the hassle of getting audio set up properly means I simply don’t bother.  I’d rather watch a standard-definition version of the programme easily than deal with the messing around required to watch the HD version on the big screen.

As online media services become more widely deployed through smart TVs and set-top boxes (with both YouView and Freesat doing this in the UK, and various HbbTV-based catch-up TV services available in Germany), viewing OTT content is eventually going to become just another part of the TV experience, in the same way that PVR functionality already is today.

At the same time, there’s still a long way to go – recent figures have revealed that three quarters of YouView boxes sold so far have been used to view on-demand content for more than three minutes per session.  Given that the current purchasers are by definition the early adopters, who are more likely to be familiar with catch-up TV services, this is not a very impressive set of numbers.  Seeing how these numbers grow as YouView and Freesat’s Freetime service become more widely deployed will give a good indication of how this trend will develop in the UK.

What impact will the iPad Mini have on the multi-screen TV viewing experience?

Apple’s much anticipated gadget, the iPad Mini was unveiled last night, but what impact will it have on the multi-screen TV viewing experience when it becomes available to the public on the 2nd November?

The launch of the iPad Mini could send Apple’s dominance in the tablet market into overdrive. The smaller, cheaper tablet isn’t just a device for holidays; it has the potential to extend TV services every day. Multi-screen TV is becoming increasingly popular with services including search and recommendations being combined with the ability to watch shows away from the TV set. Compact and portable, the quality of the screen hasn’t been compromised, meaning users will be able to enjoy TV content on the go at ease.

Whilst it’s launching with a slightly higher-than-expected price tag of £269, it’s still cheaper than Apple’s £300+ flagship 10-inch iPad. This means consumers will be able to take advantage of an enhanced connected TV experience at a lower price.  Both the TV industry and consumers are becoming increasingly savvy in using tablets and smartphones to enhance the viewing experience. It’ll be interesting to see what new services will be tailored to the new enhanced range of iPads to extend TV experience even further, and whether these new devices change the way people multi-task while watching TV.

ANT Galio Move shortlisted for Connected World awards

Good news! As well as being shortlisted for the CSI awards last month, ANT Galio Move has now also been shortlisted for the Connected World TV awards! We’re in the running for the ‘Best native app for a portable device’ category.  The judging will take place by a panel of experts over the next month and the winners will be announced during this year’s IBC event which runs from the 7th – 11th September.

Launched at last year’s IBC show, ANT Galio Move is an application that allows consumers to stream live and recorded TV direct to tablets and smartphones anywhere in the home. Using ANT Galio Move, viewers can watch the same programme as the main TV, stream a different channel or watch a programme previously recorded on the STB (Set-Top Box). The app connects directly to the STB meaning it can manage recordings, access additional programme information and quickly navigate through the EPG (Electronic Programme Guide), extending the capabilities of today’s STB beyond the living room. All of which can be done without disrupting the main TV experience.

It’s been really well received by the critics and we’ve spent the last 12 months in development, preparing to launch a whole range of new exciting features at IBC 2012. If you’re attending the show this year, please feel free to visit our stand to see ANT Galio Move in action.

We’re delighted with the results of ANT Galio Move’s latest features and testament to its success in the market is the fact that we’ve been shortlisted for two highly prestigious industry awards in as many months. We’ll be keeping our fingers crossed for the Connected World awards ceremony, but please do wish us luck!

For more information on ANT Galio Move please visit the ANT website.

Broadcast content is still king

Digital Spy carried out a survey of 3000 UK consumers this week highlighting that 75 per cent still prefer to watch broadcast content live. With broadcast content still king, what does the future hold for more interactive TV services, such as on-demand content?

Whilst on-demand content is increasing in popularity as it offers viewers the chance to watch what they want when they want, broadcast programmes will always have a place in our living rooms. Viewers will always want to experience and share important events in real time but increasingly, viewers are multitasking whilst watching the TV.

Now, advances in TV technology are giving viewers the opportunity to interact directly with this content using phones, tablets and the TV itself. Social media is already being used by viewers to enhance their viewing experience, and broadcasters are responding to this, with Twitter hashtags becoming more prominent during programmes. There is a real opportunity for the TV industry here. But you can’t just transfer the PC browsing experience to the TV, it’s essential that both broadcast and broadband content are developed together to provide a seamless viewing experience.

By Simon Woodward, CEO of digital TV specialist ANT Software

BBC R&D investigate mood-based content discovery

With the explosive growth in the amount of content available to viewers, especially through connected TVs, the importance of finding good ways of discovering and navigating that content has grown as well. A personalised experience has gone from being a “nice to have” feature to being vital for helping viewers find what they want to watch.

Personalisation is not a new topic, and there are already many companies offering products that support a personalised experience or technologies to provide that experience. Traditionally, personalised content recommendations are based around factors such as genre, keywords or aggregated viewing habits.

BBC Research and Development is studying this issue from a slightly different perspective, using the user’s mood to steer the recommendation process as well as more traditional factors. This may help users discover content in a way that’s more suited for the “lean back” TV experience, in the same way that streaming audio services such as Pandora do. The BBC use five separate “mood scales” for classifying a TV show, and while this may not seem very high this additional level of classification may be enough to offer new opportunities for recommendations. One of the most powerful features of a good recommendation system is serendipity – those times when it throws up something unexpected that happens to be exactly what you want to watch or listen to. This additional information may give recommendation services better ways of making these less-obvious connections between programmes.

The BBC are the first to admit that mood alone is not enough to drive recommendations, but that doesn’t mean it can’t be a valuable tool in the toolbox.

ANT brings ‘TV everywhere’ experience to your home

Today we’re really excited to announce the launch of our new companion device functionality, ANT Galio Move. ANT Galio Move allows consumers to take their TV experience beyond the living room, by streaming live and recorded content directly from the STB or TV via Wi-Fi to a companion device anywhere in the home. Users can also manage recordings, view the EPG and search for additional programme information, all without interrupting the main TV experience.

Industry analysts recently stated that 70 per cent of device owners use them whilst watching TV; we’ve developed ANT Galio Move in response to this growing demand for a ‘TV everywhere’ experience.

ANT Galio Move supports the development of new business opportunities for STB and TV vendors by introducing application sales and advertising revenues. For broadcasters and operators it enables the delivery of additional valuable content direct to the companion device, signalled from a live broadcast stream.

We will be demonstrating ANT Galio Move for the first time at this year’s IBC show in Amsterdam, 9 -13 September 2011. So come along and visit us in Hall 4, Stand Number 4.C98.

Connected confusion for TV viewers

Another week, another UK region gears up to make the big digital switch – and this time it’s the turn of viewers in the South East! This project signifies an exciting time for the TV industry, as digital viewing transforms the way we receive and consume our content.
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As the broadcast industry goes digital, device manufacturers are keeping pace with the introduction of exciting new TV services. Consumers increasingly expect more flexibility from these services and personalised viewing remains a priority. Connected TVs have the potential to transform the way we interact with this new content. Worryingly though, there’s a missing link in the chain from industry to consumer.

Whilst there is a host of connected devices in the market and in consumers’ homes, there’s not enough being done to help to educate consumers on how to get the best from them. Connected devices with features that can enhance the TV experience are sat in living rooms across the UK unused. The onus is on the industry as a whole – broadcasters, device manufacturers and retailers – to ensure that when a consumer invests in new technology, they’re able to appreciate all of its features.

ANT CEO, Simon Woodward, discussed consumer confusion when it comes to connected TVs here: