Fifth of TV sets to be connected in five years

Digital TV Research has predicted that connected TV sets will represent a fifth of global TV sets by 2016. But despite infiltrating the mass-market, many of these connected TVs will not actually be connected to the internet.

There’s no doubt that the connected TV market is set for seismic growth in the coming twelve months and beyond. But the thought of millions of connected TV sets sitting isolated in living rooms across the country is a gigantic waste! It accentuates a critical flaw in the success of the connected TV market to date. Simply having the ability to connect is not enough – because if the consumer doesn’t know how, the technology is rendered meaningless. What’s the use in technical progress if viewers aren’t able to reap the rewards?

We must embark on a process of significant consumer education if the market is to truly succeed. Manufacturers must take responsibility for ensuring that set up is simple and efficient, while retailers must ensure that the consumer has all the necessary information to go home and get started on their connected TV experience. All too often consumers are confronted with the complex, laborious process of returning home with a device that looked great on the shop floor, but a nightmare install.

If the connected TV market is to realise its full potential, it’s critical that the industry takes the reins on this mammoth education job now, to help consumers understand the true value that a connected TV experience can bring.

Taking in IBC

IBC has definitely not lost its buzz this year. From the conversations I have been having, the show seems to have attracted a good size crowd this year. What has really paid off for ANT this year, is our position. Our location in the EBU Village has placed us in the middle of conversations with broadcasters.

The turmoil with existing broadcast standards has been at the centre of a lot of these discussions. The restrictions of the red button service in the UK to extend to other web based services and similarly the restrictions of the MHP service in the Nordics, has driven excitement towards the HbbTV standard and our involvement.

What has been really interesting is the use of teletext across Europe. If you consider 1.2 million pages are accessed each week in Switzerland and 16 million in Germany, the importance of getting, news, sport and the weather through your TV is still very much an integral part of the viewing experience.

I’ve not had much chance to get around the show, so hopefully I will get chance to visit other stands today.

European initiative merges television with the power of the internet

Here at ANT we’re delighted to have been involved in the launch of “Hybrid Broadcast Broadband TV” or “HbbTV”, a major new pan-European initiative aimed at harmonising the broadcast and broadband delivery of news, information and entertainment to the end consumer through TVs and set-top boxes.

It’s an exciting time for the market and we’ll be making further announcements soon so watch this space!

You can find out more information on the HbbTV website and

I’ve also answered a few questions here: