Video help

One effective way to teach a new user about a UI is to make a video tutorial, with a real live person to introduce the purpose of the UI and take the user through the steps involved in using it. Playback of the video could be played during an installation “wizard”, or triggered from a “help” button embedded in the UI itself, or offered as an option at the edge of the screen if the user seems to be hesitating with the next step of an interaction.

The new HbbTV standard for hybrid TV devices makes the task of including video help in applications about as easy as it’s possible to be – by virtue of its support for streaming video over a standard HTTP connection. Perhaps the hardest part will be producing the video in the first place – in a way that looks professional anyway.

What do you think – will video help become a common feature of HbbTV applications?

TV catch-up services fail to dent traditional viewing in the UK

Web video catch-up services such as the BBC iPlayer aren’t eating into traditional TV viewing despite their growing popularity, according to a report for ratings body BARB. Audiences watched an average of 2.34 hours of commercial broadcasts between January and June, up 4 per cent on last year. Meanwhile, commercial broadcasters are still looking for ways to generate revenues from these early web offerings.

Thinkbox, which conducted the research on behalf of BARB, says that both broadcast and online TV platforms are growing simultaneously underlining how they fulfill different needs for viewers and that they can co-exist and indeed promote each other.

Whilst online TV is only used by a fraction of the viewers that watch traditional broadcast TV, it’s clear that this is a growing market and can bring value to advertisers looking to reach niche audiences in the long term. However, advertisers face a big challenge in that they’ll need to find new, creative methods for capturing viewers’ attention via this relatively new medium.