NAB – Numbers up and the odd new demo too

Due to the ash cloud drifting over Europe like many, I’ve yet to make it back from NAB. So I thought I’d take this as a chance to reflect on the show.

At this years NAB the ANT team were pleased to showcase a number of demonstrations including the ANT Galio suite, the ANT managed portal and an example of HbbTV in action. Although based in a private suite, we also made time to walk the floor of the show too and I was pleased to see that the show had a great turnout. Attendance numbers were up by around 6,000 this year, which is a positive sign for the industry.

While there wasn’t the usual flood of new innovations being showcased, I did particularly enjoy what Intek Digital was showcasing on its stand. Intek’s new STB has been developed to include a small OLED (Organic Light Emitting Diode) on the front. This was being used as both a touch screen and a second screen.

The example demonstrated was that while children are watching cartoons on the main TV, the STB can be recording a football match on another channel. Nothing exceptional there but what was impressive was the small screen on the front of the STB was simultaneously showing the football match. When a goal was scored you were able to switch the content from the small screen to the main TV, rewind the action and then watch the goal, before returning to the cartoon. As well as a nice idea it was delivered in a user friendly and stylish design.

ANT to launch standard for TV content application development at NAB

ANT Software will launch the industry’s first standard for TV content application development at NAB next week (16 April). The standard eliminates the need for discrete versions of media applications to be produced for different client devices. It will also announce that two major industry players are on board to support the standard, paving the way for a revolution in content application development.

In addition, ANT Software will reveal a repositioning of the company at NAB. The move is designed to capitalise on the company’s existing strengths and help it broaden its reach into the wider digital media market.