Thursday, 29 November 2012

Deutsche Telekom considering cloud TV move

At the OTTtv World Summit recently, Deutsche Telekom confirmed that it’s planning to push ahead with its launch of multi-screen services. With subscriber numbers for its Entertain TV service up 40% this year, offering a multi-screen solution as part of that service is an indicator of an aggressive growth strategy for the future as well.

Most interesting, however, was the statement that Deutsche Telekom would look at becoming an over-the-top (OTT) service provider in its own right.  Deutsche Telekom already plans to offer existing channels as OTT services, as well as having partnerships in place with companies such as Spotify and Deezer, so this isn’t entirely new. However, a bigger move into this area would show it following Sky’s lead in moving from being a network operator towards being a content provider that is more network-agnostic.  This offers some major opportunities for growth, and helps avoid large, upfront capital expenditure such as the need to provide set-top boxes to subscribers.

The way that people watch TV is changing rapidly, and by offering their services on a wide range of devices, network operators such as Deutsche Telekom can reap the benefits of this.

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