Wednesday, 24 October 2012

What impact will the iPad Mini have on the multi-screen TV viewing experience?

Apple’s much anticipated gadget, the iPad Mini was unveiled last night, but what impact will it have on the multi-screen TV viewing experience when it becomes available to the public on the 2nd November?

The launch of the iPad Mini could send Apple’s dominance in the tablet market into overdrive. The smaller, cheaper tablet isn’t just a device for holidays; it has the potential to extend TV services every day. Multi-screen TV is becoming increasingly popular with services including search and recommendations being combined with the ability to watch shows away from the TV set. Compact and portable, the quality of the screen hasn’t been compromised, meaning users will be able to enjoy TV content on the go at ease.

Whilst it’s launching with a slightly higher-than-expected price tag of £269, it’s still cheaper than Apple’s £300+ flagship 10-inch iPad. This means consumers will be able to take advantage of an enhanced connected TV experience at a lower price.  Both the TV industry and consumers are becoming increasingly savvy in using tablets and smartphones to enhance the viewing experience. It’ll be interesting to see what new services will be tailored to the new enhanced range of iPads to extend TV experience even further, and whether these new devices change the way people multi-task while watching TV.

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