Friday, 20 July 2012

Households getting smarter with their TVs

Internet connected 'smart TVs' are growing in popularity with 5% of UK households now owning one, according to stats in Ofcom’s new report.

As smart TVs grow in popularity, so does the physical size of the average TV screen.  More than one third (35%) of TVs sold in the UK in Q1 2012 were either 'super-large' (33" to 42") or 'jumbo' sized (43" and over). In addition, smartphone and tablet ownership are also up, 39% and 11% respectively.
The connected home is no longer just a pipe dream. Smart TV sales are steadily increasing and more importantly the number of consumers actually using the internet enabled features is increasing too. Over two thirds of people are now using the internet capabilities of their smart TVs - a result of more engaging, relevant content being provided for viewers combined with improved consumer understanding of the benefits of plugging an internet cable into the back of their new TV.

The rise in smartphone and tablet ownership presents an opportunity to not only watch TV on these devices but to join the TV and the connected devices together for a converged TV experience. Tasks such as scanning the electronic programme guide or scheduling new recordings should take place on the touch screen user interface of a smartphone of tablet device to avoid disturbing what the TV is best as – displaying great television pictures.

By Simon Woodward, CEO of digital TV specialist ANT Software

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