Friday, 8 June 2012

Tablet video views continue to grow

The latest report by online video company Ooyala is out and once again provides an excellent insight into how people are consuming video content on PCs, smartphones, tablets and connected TV’s.

The report includes some great statistics around the increase in long-form content viewing (videos longer than ten minutes) on tablet devices. This accounted for over half of the video content consumed. The iPad remains the dominant tablet device, accounting for 95% of tablet viewing.

We’ve seen strong industry interest in this area seen since the launch of ANT Galio Move, an application that allows consumers to stream live and recorded TV direct to tablets and smartphones anywhere in the home from connected TV’s and STBs. Tablet sales continue to go from strength to strength and new product releases have enhanced video content usage, Ooyala’s report states that following Apple’s March release of the iPad 3, the amount of video watched on tablets jumped 26%. 

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