The latest report by online video company Ooyala is out and once again provides an excellent insight into how people are consuming video content on PCs, smartphones, tablets and connected TV’s.
The report includes some great statistics around the increase in long-form content viewing (videos longer than ten minutes) on tablet devices. This accounted for over half of the video content consumed. The iPad remains the dominant tablet device, accounting for 95% of tablet viewing.
We’ve seen strong industry interest in this area seen since the launch of ANT Galio Move, an application that allows consumers to stream live and recorded TV direct to tablets and smartphones anywhere in the home from connected TV’s and STBs. Tablet sales continue to go from strength to strength and new product releases have enhanced video content usage, Ooyala’s report states that following Apple’s March release of the iPad 3, the amount of video watched on tablets jumped 26%.
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
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Friday, 8 June 2012
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