This week, Juniper Research released a
survey highlighting the increasing popularity of
streaming TV services directly to smartphone devices. Juniper predicts that the
number of users will rise to 240m by 2014. The report
found that this dramatic growth would arise from a combination of both
increased smartphone penetration and, critically, an increase in the usage of
live and on-demand Internet TV and IPTV services.
Of
course, TV content is no longer confined to a TV screen in the home, and mobile
TV adds another exciting dimension to consumers’ viewing experience. Mobile TV
allows viewers to access real-time content whenever and wherever they want,
meaning consumers can watch events, such as sports or breaking news stories, as
they happen, and interact with that content as they watch. As the likes of
Sky invest more in mobile access, the TV
industry will be encouraged to see the rising mobile TV usage figures.
Content
providers would however, be wise to ensure that in offering consumers a
multiscreen experience, each of the devices used are able to interact with each
other. At present, devices are all too often treated independently, with mobile
devices receiving cut-down services via the cloud. Content providers and device
manufacturers need to work together to enable companion devices to ‘connect’ to
TVs and STB’s to achieve a fully converged user experience.
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1 comment:
When you have the option of watching TV on the go, why not use it? I think it is the future of television viewing...
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