UK leads Europe in TV innovation

A study released by Ofcom this week has shown that the UK is Europe's most screen addicted nation.

The UK leads the way in Europe when it comes to digital innovation, particularly in the TV space, you only have to look at the success of the BBC iPlayer to see why the rest of Europe keeps a close eye on the latest UK developments. So it’s no surprise that Brits are the most screen addicted nation. However, this is just the tip of the iceberg. In 2012 the entertainment experience is set to radically change as the explosion of online content hits our screens at home and TV addicts will benefit from a media revolution that has been brewing for some time. There are thousands of connected TVs sat in UK living rooms that need to be connected to the internet to benefit from the innovative new TV services in the pipeline.

2012 will see broadcasters and TV device manufacturers launch a wealth of new TV services. But it will be a balancing act between delivering more sophisticated online interaction and the traditional TV experience for broadcasters and manufacturers alike. As the TV is increasingly positioned as the hub of the connected home, broadcasters and manufacturers need to ensure they are providing the viewing experience consumers want.