Wednesday, 23 November 2011

Increase in demand for personalised TV services

A recent report, has found that over 70 per cent of UK consumers want to be able to watch what they want, when they want. 39 per cent wish catch-up content was available for longer and 45 per cent would like to be able to watch all the episodes of their favourite shows back to back.

It seems that on demand is in demand, as 74 per cent of viewers claim that they can’t find anything to watch on live TV. Many are feeling overwhelmed by content. The fusion of broadcast and broadband has provided a wealth of new TV services but the result is a content maze that viewers are finding increasingly difficult to navigate.

The survey goes on to say that 39 per cent of those surveyed felt that there were technology and film brands that could do a better job than the existing TV channels. This means that the pressure is on for broadcasters in the coming months, as companies such as Netflix launch in the UK.

As increased connectivity transforms the way we consume and interact with TV, operators and broadcasters need to deliver more choice and a variety of services that enable the viewers to shape how they consume content.

Viewers are ready for the next generation of TV. As we move into 2012 there is a real opportunity here for operators and broadcasters to look ahead and develop personalised services for their viewers so they can get the most out of their TV viewing experience.

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