YouTube has now launched its online movie rental service in the UK. It’s a welcome addition to YouTube’s online video services, bringing premium media content to consumers in just a few simple clicks.
The launch follows in the footsteps of Amazon and Apple, and could be a serious contender to LoveFilm and the iTunes store as it’s proved itself to be an online community, rather than just a portal for video streaming.
YouTube is bringing the service to the UK after launching in the US and Canada. This is only the third market that YouTube has launched the service in, highlighting the increasing demand for digital content in the UK. By hosting this content online these services not only deliver access to a huge archive of media content, but also give viewers the freedom to watch what they want, when they want.
These services have also embraced the ‘app’ providing the ideal format for multiscreen viewing. By downloading these apps to the TV, tablet or smartphone viewers can watch movies, TV shows and music videos on the go. And, with technology like our own ANT Galio Move application, viewers can stream live and recorded programmes from their TV device direct to their tablet or smartphone anywhere in the home.
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
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Tuesday, 11 October 2011
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