In the discussion about the future of connected TVs it’s the revenue opportunity that most broadcasters and CE device vendors have in their sights. But to date it has been too early to take bets on the size of the market opportunity.
Until last week that is when GigaOm published an upbeat article about the future of the TV ad market. It claimed that connected TVs are set to disrupt the $160 million global TV advertising market, by combining the reach of TV with web-style engagement and analytics.
According to GigaOm advertising for video content on mobile devices is going to grow significantly in the coming year but will be dwarfed by the opportunity that emerges as the connected TV market takes off.
Ad networks have the opportunity in their sights.
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
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Thursday, 21 July 2011
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