The number of homes with a television set is expected to decline in the US, according to to a report from The Nielsen Company. Digital transition, economics and multiple platforms have been cited as the reasons for this decline.
The transition from analogue to digital has meant that consumers need to buy new TV sets in order to view digital content. The report suggests that consumers have been reluctant to invest in new TV technologies due to cut backs after the recession and the increasing amount of content available online.
In the UK we are currently seeing the opposite trend with the digital switchover and the desire for HD driving sales of over 9.5 million TV sets in 2010 alone.
ANT is the leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers. ANT Software enables these companies to quickly create and roll-out innovative and successful TV applications and services, such as games, music, video on demand, betting, competitions, to any consumer device, across any platform.
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Monday, 9 May 2011
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