Friday, 1 April 2011

The BBC, YouView and Connected TV StandardsThe BBC, YouView and Connected TV Standards

Roly Keating, director of archive content at the BBC, spoke recently at the UK Digital TV Group (DTG) summit about how the company is approaching the delivery of content to multiple devices. While some reports have picked up on his comments that YouView is only one part of the BBC's strategy, I’m not sure how surprising this is. With iPlayer being rolled out on more and more devices, and with a huge library of Web-based content, the BBC can’t afford to put all their eggs in the YouView basket – either politically or in terms of their public service remit.

Like many organisations, the BBC is wrestling with the problem of delivering content to multiple devices. The approach to connected TV being taken by the DTG and other industry bodies can offer significant advantages here, by bringing together standards from the web and TV in a pragmatic way: one that that brings the two worlds closer together while recognising the differences between them in business models and product lifecycles. Similarly, the BBC is in an excellent place to help shape that, work by providing concrete examples of where the gaps are today.

The BBC has a long history of involvement in standardisation, and this is another example of where they can take a leading role in standardising an approach to multi-screen delivery of connected TV services based on today’s connected TV standards.

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