Saturday, 8 January 2011

CES goes 3D...

Day 2 of CES has proved to be as hectic as the first. In between various press and analyst briefings I managed to fight my way through the crowds to see both Sony and Samsung’s latest 3D TV developments. Sony had invited ESPN to talk about its experiences one year on from the launch of ESPN 3D. In an impressive presentation, ESPN showed some stunning 3D content, not least the extreme sports. They also took the opportunity to announce that from 14th February 2011 they will be showing 3D TV content 24/7.

The majority of demos on both the Samsung and Sony booths required either passive or active glasses. However, I was interested to see the glasses-free (autostereoscopic) implementation that Sony had on show. While it was delivered in carefully a controlled environment – dark room, small viewing area etc it was far better than previous attempts I’ve seen in the past. Toshiba has a product in the field in Japan, however Samsung believes that this technology is still at least five years away from being ready for mainstream deployment and Sony did not disclose release plans.

3D TV remains a hot topic for the industry, along with connected TV. However when I’m asked by friends whether it’s time to invest in a new 3D TV set my advice remains the same – wait just a little bit longer.

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