Tuesday, 16 November 2010

What would you vote for?

As TV viewers get to grips with a new era of interactive TV delivered by hybrid STBs and connected TV’s we’re also seeing developments in the smartphone market. A new ruling by Ofcom means that viewers will now be able to vote on their favourite TV Shows via mobile applications.

TV shows such as the X Factor and Big Brother have always encouraged viewers to interact via telephone and text voting. But now smartphones are set to get in on the action too, with the development of voting apps.

Ofcom is keeping a close eye on developments. Viewers will be clearly notified of the costs and in order to keep everything fair, the app should only be one of several voting possibilities so that consumers are not pushed towards a particular platform.

It’s almost a surprise that this has taken so long, although the highly publicised fake phone-in scandal in 2007 may well have played a part in the delay.

This is another interesting new development for the mobile and TV industries and as app developers look to create new content, perhaps more interactive apps can be shared between the TV and mobile. What new apps would you like to see?

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