Monday, 13 September 2010

3D of old

3D was by far the biggest topic at IBC in 2009. However, this year the topic doesn't seem to have moved on much. Whilst there are plenty of 3D demos around the show, there isn’t anything new that blows you away.

The World Cup matches obviously make a debut, with the company logos and team sheets working well in 3D graphics. Yet, when the game kicks off, the 3D element is a distraction. It seems the best example to date is the U2 concert, which has been rolled out again for the show.

The point with 3D is that it won’t replace everyday viewing. It will work spectacularly well for elements of our viewing consumption. It is much more likely that we’ll be getting our glasses out twice a week, rather than every day.

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