Hybrid TV over 3DTV

A recent survey from Nielsen has shown that internet connected TV is a higher priority for consumers than 3DTV. 22 per cent of those asked said that they had a broadband-enabled TV set-top box (STB) or intended to buy one, whereas only 12 per cent own or have plans to purchase a 3DTV in the next year.

This demonstrates that consumers clearly have an appetite for on-demand services, that can be accessed through walled gardens and portals on Connected TV’s and set-top boxes.

That said, it’s important to remember that 3DTV is still in the early stages, with the first 3D TV sets only available recently. Sky has already shown some of its football matches in 3D this year and with an increasing number of blockbusters being filmed in 3D, it is likely that it will continue to rise in popularity. But is there enough 3D content available to satisfy demand? As the survey shows, it is the TV content not the TV technology that consumers crave.