Thursday, 13 May 2010

TV viewers want more interaction

A recent survey from Ensequence has shown that there is an increasingly large demand for interactive TV features, especially amongst sport fans and reality TV viewers. The survey shows that 70% of sports viewers would like to interact while watching a sport event. And that 74% of reality viewers and 55% of drama viewers would also want to interact with content. (The full list of statistics can be found here).

TV viewers from a wide and varied audience are looking for more interaction with their broadcast content. Many viewers are also interested in interactive advertising with 73% saying they would like to interact with TV commercials for a product they are interested in using their remote control.

Service providers must respond to this growing demand. There are many new exciting widgets and applications available that need to be made accessible to consumers. Especially when the report shows that 45% of TV viewers said they would “likely consider” changing from their service provider if another one was to offer interactive TV as well as content.

By adopting a hybrid approach, combing traditional broadcast programming functionality with new dynamic online services, Broadcasters are able to deliver compelling interactive experiences.

No comments: