Tuesday, 9 March 2010

Keep content in mind

ABI Research predicts that 846 million people will have subscribed to paid for TV services by the end of 2014. The majority of subscribers are expected to come from cable TV platforms, will satellite TV coming in second, followed by telco TV.

The 2014 prediction is 25% more than the 2009 number, representing impressive growth for paid TV services. This jump is reportedly down to the increasing demand for premium content, the emergence of new operators and the offers that they’re bringing to market combined with a growing list of interactive features.

Interactive applications are proving to be a key differentiating factor for operators, especially in more mature markets. But it’s important to keep content in mind as it is the ‘must have’ content that drives subscriptions, increases ARPU and reduces churn.

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