Thursday, 25 February 2010

3D TV no longer just for movies

Canal+ has confirmed plans to launch a 3D channel in France by the end of 2010. This follows the recent announcement from BSkyB for its 3D channel, Sky 3D, to launch in April.

There’s been a lot of hype surrounding 3D TV particularly at the last IBC and CES shows which both touted new 3D technology solutions. It’s great to see these technologies make the move from the exhibition floor to the sitting room and start to become a reality.

3D TV is becoming increasingly popular for consumers as well as industry enthusiasts, it’s high profile usage in hugely successful films such as Avatar and the upcoming Alice in Wonderland is helping to maintain the momentum as did the first live sports broadcast in 3D seen in the UK last month.

This announcement from Canal+ shows that 3D TV is not just a fad or for early adopters and will soon hit the mainstream. People are curious to see what it looks like on both the big and small screen. The only question is, will there be enough content available to meet this increasing demand.

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