Tuesday, 27 October 2009

Netflix build on VoD Strategy

Netflix and Sony’s announcement that US owners of PS3’s will soon be able to access the Netflix “Watch Instantly” service via their games consoles, builds on an existing strategy by games console providers to move TV content onto the console.

While the initial implementation isn’t necessarily the smoothest - the consumer must put a special disk into the console whenever they wish to access the service. It is another example of a Video on Demand service targeted at the TV.

Netflix already run the “Watch Instantly” service through Blue-ray players, TiVo and the Roku box.

The question is, how much of the VoD market can the game console providers grab?

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